Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
- SEARCH ENGINE OPTIMIZATION
- PAY PER CLICK
- EMAIL MARKETING
- SOCIAL MEDIA MARKETING
- DISPLAY MARKETING
- YOUTUBE MARKETING
- APP STORE OPTIMIZATION
- WHATSAPP MARKETING
SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
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Technical SEO
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On-Page and Off-Page Optimization
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Keyword Research and Analysis
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Performance Tracking and Reporting
PAY PER CLICK
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is usually associated with first-tier search engines.
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PPC ads that specifically target relevant audiences based on demographics, interests, and behavior, ensuring maximum ad relevancy and engagement.
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Keyword Strategy and Ad Copy Optimization involve thorough keyword analysis to select high-performing keywords, paired with compelling ad copy to drive clicks and conversions effectively.
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Campaign Monitoring and Optimization
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It helps in delivering measurable results into ad performance metrics, conversion rates, and cost per acquisition, enabling clients to make data-driven decisions.
EMAIL MARKETING
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
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Targeted and Personalized Campaigns based on demographics or behaviors, tailoring content to deliver relevant messages that resonate with recipients.
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Engaging Content Creation focus on developing engaging subject lines, visually appealing designs, and valuable content that drives open rates, click-throughs, and conversions.
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Automation and Drip Campaigns
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Emphasize your commitment to measuring campaign success. Discuss how your services include detailed analytics and reporting, providing insights into open rates, click-through rates, conversions, and other key metrics, empowering clients to optimize future campaigns.
SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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Strategic Social Media Planning formulates customized strategies aligned with business goals, leveraging various platforms to increase brand visibility, engagement, and conversions.
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Content Creation and Optimization focus on developing visually appealing graphics, videos, and copy that resonate with audiences, tailored for each platform to maximize reach and impact.
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Community Engagement and Management
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services provide in-depth analytics and reporting, offering insights into reach, engagement, conversions, and other key metrics, empowering clients to optimize their social media strategies.
DISPLAY MARKETING
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users.
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Targeted Display Advertising places visual ads across relevant websites, utilizing demographics, interests, and behavior targeting to reach specific audiences effectively.
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Compelling Visual Creatives Highlight the capability in creating compelling visual ad creatives.
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Retargeting Strategies
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Performance Tracking and Optimization provide detailed analytics and reporting, allowing clients to track ad performance metrics, optimize campaigns, and maximize ROI.
YOUTUBE MARKETING
YouTube Marketing is the practice of promoting businesses and products on YouTube's platform, by uploading valuable videos on a company's YouTube channel or using YouTube ads.
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Emphasize your expertise in crafting video content strategies for YouTube.
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Services include channel setup, branding, SEO optimization, and ongoing management to enhance visibility, subscriber engagement, and channel growth.
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Targeted Advertising and Promotion Showcase proficiency in leveraging YouTube ads for targeted promotion.
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services provide comprehensive analytics and reporting, offering insights into video performance, audience engagement, watch times, conversions, and other key metrics, aiding in campaign optimization.
APP STORE OPTIMIZATION
App store optimization is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads. Apps are more visible when they rank highly on a wide variety of search terms, maintain a high position in the top charts, or get featured on the store.
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Test, track, analyze, research, and optimize keywords and rankings on a daily basis.
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Carry out competitive analyses based on keywords, app ranking, trends.
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Creative Assets Enhancement services focus on creating appealing app icons, screenshots, and compelling descriptions that capture attention, convey app features, and entice users to download.
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Review Monitoring and Management
WHATSAPP MARKETING
WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales.
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Personalized Messaging Campaign Emphasize your capability in crafting personalized messaging campaigns.
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Interactive Customer Engagement Highlight your expertise in fostering interactive engagement.
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That marketing messages are sent only to opted-in contacts.
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Services provide analytics and reporting, offering insights into message delivery, open rates, click-through rates, and conversion metrics, allowing for data-driven campaign optimization.
